Luke Potadle

UX Designer/Developer

Skills & Experience

Work Experience

Wordpress Consultant
May 2023 - Present

As a Wordpress Consultant at Primary.Health, I applied my in-depth understanding of WordPress to develop a custom theme based on their Figma design. Collaborating with various departments, I translated project objectives into a functional, visually appealing theme, seamlessly aligning with their brand and user interface specifications. Additionally, I utilized ACF to create custom Gutenberg blocks, enabling easy site customization. Using Sass I developed a custom grid system, mixins and utilities classes for more efficient and reusable CSS, reducing the amount of custom CSS.

Rigorous testing and debugging were performed to ensure optimal functionality, minimizing potential user frustration and upholding website integrity. Partnering with the design team, I ensured adherence to brand standards, mobile responsiveness, and accessibility. Finally, I provided comprehensive training and documentation to internal teams, empowering them to proficiently manage and maintain the website.

Project | Marketing | Web Manager
Apr 2022 - Feb 2023
K.C. Coastal | Utility Blox Rentals

Oversaw labor crews, scheduled future projects, and established an efficient asset maintenance system at Utility Blox, saving hours of production time weekly. Developed custom WordPress websites for both companies to boost sales. Designed marketing materials, sales deliverables, and merchandise, resulting in accelerated brand recognition and aiding the closure of a dozen new projects within six months.

UX Designer/Developer
Oct 2017 - Apr 2022

Led cross-functional teams in defining site features aligned with company goals, emphasizing branding, speed, and conversions. Presented innovative, data-driven solutions for the successful 2021 rebrand. Spearheaded design, development, and launch of four LovelySkin subsidiaries, conducting comprehensive research, user flows, and coding for optimal user experience.

Freelance Developer
2012 - Present

Developed tailor-made WordPress websites for small businesses, applying current design and code standards. Created effective and profitable online platforms. Provided ongoing consulting and troubleshooting, enabling clients to successfully manage their websites for increased traffic and sales.

Front-End Web Developer / Interactive Designer
Jan 2017 - Oct 2017
Sandhills Publishing

Designed and crafted engaging websites for clients spanning the United States and Europe. Specialized in serving industries like agriculture equipment, construction machinery, aircraft sales, rentals, and trucking.

Front-End Web Developer
Aug 2015 - Dec 2016
Ebbeka Design

Techinical Skills

  • HTML5
  • Adobe: Photoshop, Illustrator and XD
  • JavaScript/JQuery
  • WordPress Design/Development
  • Shopify
  • Responsive Design
  • Accessibility
  • Mobile First Design
  • SEO
  • Google Analytics
  • UX Pin
  • PHP
  • Github
  • Shopify


  • Client Relations
  • Organization
  • Time Management
  • Collaboration
  • Project Management
  • Team Management

Other Interests

  • Woodworking / Carpentry
  • Home Renovation
  • Travel
  • Cooking
  • Hiking
  • Bread Baking
  • Running
  • Working Out
  • My Dog
  • New Dad Life

Luke Potadle

UX Designer/Developer